Landing pages are not the same as websites. Usually, the landing page will appear when you click on an ad or other promotion. Then you are directed to register, buy or subscribe. The landing page is part of the website, while the website is the overall content that contains pages that contain various things and information that customers can access. So, let’s talk more about landing pages and why you need landing page design!
What is a landing page?
A landing page is a page that drives a visitor to a specific action to direct the customer to purchase, order, or fill out a form.
Its main goal is to generate leads and convert those prospects into buyers and customers. Converting a visitor into a customer is usually done with a call to action button and a potential visitor form.
The landing page contains specific information, such as product/service details, features, advantages, digital media (e-books, videos, audio), and many more.
This landing page will be beneficial for your marketing campaigns, events, and business ads, because of its crucial role in converting incoming customers into transactions.
Why do we need a landing page?
So far, as many as B2B businesses use landing pages to get the final result in conversations with users. In more detail, here’s a list of reasons you need a landing page.
1. Quickly bring in potential customers.
Landing pages can serve as an easy way to bring in potential customers. You can get more business prospects with a landing page instead of email marketing.
2. Paid ads have become more efficient.
Landing pages streamline the paid ads you create. You can get direct traffic using paid ads like Facebook or Google Ads.
3. Increase lead conversion
According to Hellobar, calculating lead conversions is the number of visitor database information divided by the total number of landing page visitors x 100%.
The database can be in the form of an email, telephone number, or any details of the prospective buyer’s personal information. You can increase the number of business conversion leads by using a “flashy” Call to Action in a strategic position. The existence of this button can direct buyers to the database form before inviting them to provide their contact information.
4. Increase brand awareness
Besides bringing in prospective customers, landing pages are also helpful for increasing product brand awareness. For example, you can increase brand awareness of your product by placing a landing page in the form of testimonials or reviews from previous buyers.
That way, the credibility of the brand or business will increase. The better the product quality, the more customers will leave reviews.
5. More attention-grabbing
A landing page is just one page without many buttons and links. So, the landing page will steal the attention of customers more. The landing page sales rate can also be higher than the website. Combine the landing page with your website to attract new customers. You can make a different design or even a different offer.
Common Mistake Landing Page Design
- Too much text makes landing pages look complex.
Too much text can make the page look cluttered and difficult to read. Don’t overwhelm visitors with information. You only have 5 seconds to convince customers to stay on your page. If you can’t impress them in the first 5 seconds, they will move away from your landing page. Combining a landing page with relevant images and a little text will make your landing page more effective.
- The call to Action button is hard to find
Do not make the CTA button too small or blend with the background color. To convert, customers need to find a place to click to get your offer quickly. Using contrasting colors for your CTA button and landing page background is a great way to create a CTA button.
- Not visually appealing
Customers need something to persuade them to stay on your landing page. The best way to make potential prospects curious is to provide them with a compelling or engaging image. Images make pages more personalized, unique, and overall more attractive.
Create your impressive landing page design now!
The importance of landing pages to increase conversions and bring in potential customers; you can’t make them haphazardly. Avoid the mistakes above and make your landing page as attractive as possible to avoid missing out on the first 5 seconds! Our vanguard plan is ready to meet your website or land design needs if you are need fresh ideas to create great landing pages.
