POSTED IN
Marketing
WRITTEN BY
Nay Madani
DATE
The presence of a logo is significant for business success, but many business owners still hesitate to invest in their logo design and wondering why logo design is expensive. When you pay for a logo, you get a company symbol that is meant to be impactful. Let’s find out the reason why that expense is something worthwhile when it comes to the success of your business.
Why is logo design expensive?
There is a steady process behind a great logo. The designer will make a whole and necessary preparation to create your logo to ensure your brand has an impressive face. There are several reasons why logo design is worth the money.
- Creativity
The designer’s team will mind map ideas to sketch a concept. Usually, a brilliant idea comes up in the brainstorming session which will then be developed and improved upon even further carefully to match the brand identity and to attract the audience’s attention. If the client is still uncertain about the proposed logo concept, designers should revise it until the client is satisfied. That’s why creativity is so precious.
- Research
Designers cannot describe a face that they don’t know. Therefore, it is necessary to develop creative briefs using questionnaires, brainstorming calls, Pinterest boards, and brand planners. Then, designers conduct research to gather inspiration, analyze competitors and avoid plagiarism. Not only do professional logo designers able to reflect the company’s image into the logo, but also understand the company well and give ‘life’ to the logo as a company’s soul.
- Designing brand experience
Does the client get just the logo? Of course not. A professional logo design has so many moving pieces. Moreover, the logo’s result contains other essential parts for a brand experience, such as the color palette, font style, sub mark logo, secondary logo, and a brand style guide from the logo. That’s why logo design expensive because it’s worth for your business potential.
What do you get when you invest in a great logo design?
The logo design brings many values to your brand. But, do you realize that you will get the following things from a great logo?
1. You get credibility
The logo becomes a symbol that represents your brand identity. Through a convincing identity, your brand has credibility and affects customer satisfaction. You will miss the customer’s first impression of your brand without a proper logo!
2. You can provide a good experience for customers.
You can attract your potential customers more effectively with a good logo. Having a logo as your first touchpoint makes building trust a lot easier. When you give your audience the best touchpoint experience in any business, you will help them make buying decisions.
3. The logo will be the identity of the company for a long time.
Changing logo means you must re-introduce your brand to customers. So, a great logo will last for a long time, and even forever. Therefore, making a good logo is not a waste because it’s a long term investment for your business.
Communicate your value to customers through a logo!
Business people should pay more attention to logo design because we often interpret logos as an identity, so there is a perception that logos are not necessary. Customers can judge a brand from the logo as the information is expected to be convincing to every customer. Designing a logo is like making a comfortable home in the long run. It takes an earnest process as the foundation. You need to find the right logo design service to start growing your business with a great logo!
