Step Up The Business Ladder by Using Illustrations
POSTED IN Marketing WRITTEN BY Nay Madani DATE What do you know about illustrations? A story from a comic? A mascot? Whatever is on your mind is true. Humans are visual creatures. Most people look at images first, then text. That’s why people use illustration in several arts like comics and movies. In business and […]
Equip Yourself with Experience in a Dynamic Industry
POSTED IN Marketing WRITTEN BY Nay Madani DATE Becoming a designer is a creative choice. By working in creative fields, you also learn about human life, relationships, and the experience of how to be human through design. But does your journey to becoming a great designer or business owner stop here? Do you feel your […]
Every Team in Business Always Needs Design
POSTED IN Marketing WRITTEN BY Nay Madani DATE Every running business always needs a design because its function is not only to beautify promotional materials or publications but also to penetrate internal needs. Besides pleasing the eye visually, everything with design should make understanding easier. That is why every team in business needs a design […]
Don’t Be Chained To Reference, Make Your Visual Library!
POSTED IN Marketing WRITTEN BY Nay Madani DATE People who work in the field of creativity have the urge to craft something from literally nothing by using visual library. We might witness magnificent artists whose craft we’ve never seen. But once we see those arts, we directly feel connected. Why do we feel like that? […]
Update Your Logo Design for a Fresh Look
A logo design is a symbol that represents an idea, message, or product. Businesses need to periodically update their logo and refresh it to attract the attention of new and potential customers. This article delves into the trends driving change in logo designs and offers tips for making your logo more relevant. A Logo as […]
Should Designers Follow the Trends?
POSTED IN Marketing WRITTEN BY Nay Madani DATE Design trends are constantly changing from time to time. For example, from retro design trends and grunge until now, the flat design trend has greatly been loved. So, do designers have to be flexible to follow the trends or stick with their design style no matter what? […]
The Solution for Your Big Output on Design
POSTED IN Marketing WRITTEN BY Nay Madani DATE The highly dynamic business industry requires us to adapt constantly. Like it or not, the business we run must target the best one. But the bigger the business we have, the more challenges we face, specifically on design output. As the saying goes, the bigger they come, […]
How to Become a Design-Driven Company
POSTED IN Marketing WRITTEN BY Nay Madani DATE Building a business that sticks out in the minds of consumers is not enough to sell a product or service without engaging with them. There are many cases where customers prioritize the experience of buying and using the product over its quality. Customer experience can be a […]
A Good Presentation Design Leads to a Satisfaction
POSTED IN Marketing WRITTEN BY Nay Madani DATE Presentations are a truth of life for any developing business. Therefore, you must plan your presentation design thoughtfully because you will show it to the externals. Then, you can be assured when you direct your thoughts to a potential client, offer to numerous companies, and pitch to […]
Do Busy Businesses Need Subscription-Based Graphic Design Services?
A business without a graphic design will find it challenging to run marketing wheels because visuals are critical to attracting consumers and building a trusted image. Wouldn’t your business be better known with a logo than without a logo? There are many ways you can find the right graphic designer to meet your daily design […]
Should designer update their portfolio regularly?
POSTED IN Marketing WRITTEN BY Nay Madani DATE There are plenty of reasons designer should update your portfolio, even if you are not in the creative field. But the main question is, do you know its purpose? And why do even the professionals at the top of their game still update their portfolios constantly? A […]
Outsourcing Design Team to Increase Your Business Performance
Today, numerous companies choose to outsource to streamline their business processes, particularly by outsourcing design team. As the third party, the outsourcing company provides services at a far-reduced cost with fast results by the skillful workers. There are many outsourcing companies, for example, in IT, events, hospitality, and even design teams. The outsourcing design team […]
Engage More Audiences with Well-Crafted Motion Graphics
Various kinds of visual communications, like motion graphics, are used to deliver messages. The more compact your visual is, the better the message conveyed to the audience. One visual media we could adopt in our business is graphic design. With many types of graphic design, motion graphics have become a popular key visual used to […]
Why is Visual Storytelling Important in Designing?
Have you ever heard the term in English, where a picture can say a thousand words? In literal meaning, a picture can replace a thousand uttered writings. A picture has the power to convey information, emotions, and messages that any amount cannot write in words. That is the power of visual storytelling. Visual storytelling is […]
Graphic Designer: Generalist or Specialist?
The digital industry makes design jobs increasingly sought after to meet the visual needs of businesses every day. As a result, it becomes a challenge for designers to improve their skills in many aspects. Not only for creating logos or designing social media content but also for accommodating more general things such as branding, motion […]
Questions to Ask Your Designer Before Design a Logo
POSTED IN Marketing WRITTEN BY Nay Madani DATE Building a business doesn’t necessarily build a brand, but building a brand certainly does build a business. A business without branding will be hard to develop in this digitally competitive world. One element of branding that can develop your business image is a logo. You should to […]
Panduan Membuat Logo untuk Brand
Desain logo adalah investasi jangka panjang. Ia bisa saja berubah dan beradaptasi, tapi bukan dalam waktu yang singkat. Apa pengaruh logo dalam bisnis? Untuk bisa menentukan penggunaan logo, perlu diketahui dan dipahami tentang pentingnya logo untuk sebuah brand. Logo akan membantu dalam tiga hal berikut. 1. First Impression Kesan pertama audience terhadap brand kamu dipertaruhkan […]
Tips Memberikan Design Feedback yang Efektif
Feedback adalah bagian komunikasi yang mendukung suatu aktivitas mencapai tujuan. Memberikan feedback merupakan tahapan penting dalam proses desain karena menentukan efektivitas proses desain dalam bisnis. Feedback yang tidak tersampaikan dengan baik akan membuang-buang waktu dalam proses desain dan cenderung tidak mendapatkan hasil yang optimal. Belum lagi masalah yang berkaitan dengan ‘people’. Energi pemberi feedback dan […]
Menarik Customer dengan Visual & Brand Experience
Jika perusahaan memiliki suatu brand, brand merepresentasikan ‘alasan’ mengapa perusahaan berdiri. Dan brand experience mencakup semua pengalaman pelanggan/calon pelanggan berinteraksi dengan brand atau berproses saat terpapar dengan brand. Elemen Brand Experience Konsep dari brand experience lebih besar dibandingkan user experience karena mencakup elemen yang lebih luas, bahkan terhadap calon pelanggan. Banyak aspek yang akan membentuk […]
Menerapkan Strategi Content Marketing
POSTED IN Marketing WRITTEN BY Nay Madani DATE Sederhana, tapi kompleks. Content marketing jadi salah satu aspek penting dalam bisnis yang memerlukan banyak uji coba. “70% marketer berinvestasi pada konten.” — HubSpot, 2020 Content marketing adalah strategi mendistribusikan konten yang relevan dan bernilai untuk audiens yang spesifik. Cakupan konten untuk marketing memang sangat luas. Mulai dari […]