Optimize Your Instagram to Expose Your Brand

POSTED IN Marketing WRITTEN BY Nay Madani DATE Is there a business that still doesn’t use Instagram? If your company hasn’t yet, it’s time for you to optimize your Instagram to get the audience’s trust. Instagram as a social media is one of the brand faces that you must decorate. From a good Instagram appearance, […]

The Grand Process of Creating a Visual Identity

POSTED IN Marketing WRITTEN BY Nay Madani DATE Why do we spend a lot of time and money creating a brand logo? The reason behind that is that logo is part of the visual identity. So, creating a timeless logo and guideline is imperative to build a visual identity that envisions your brand’s value, the […]

Visual Identity Package to Increase Your Brand’s Trustworthiness

POSTED IN Marketing WRITTEN BY Nay Madani DATE Did you know that the human brain captures visuals very quickly? Therefore, visual identity is crucial because it closely relates to human brain psychology. Thus, choose a visual identity package that fits your brand. Branding psychology is not just a term used in marketing. But, it associates […]

What is Designpreneur and How to Become One

POSTED IN Marketing WRITTEN BY Nay Madani DATE The significance of designers in business is constantly growing, especially in design-driven companies that can provide strategic and competitive advantages. Today’s designpreneur has inspired the business world. But, is leadership alone enough to become a designpreneur? What exactly is a designpreneur? About Designer as Entrepreneur Designpreneur is […]

Motion Graphic Process: from Ideation to Execution

Motion graphics can be a powerful medium in this digital age to engage your audience and show your intended content. There are a few steps in the process of making motion graphics so that your messages can be conveyed effectively.

Avoid These Mistakes When Giving Design Feedback

Some clients, unfortunately, tend to have some kind of misunderstanding with their outsourced designers. This results in a neverending revision and they never actually get their projects done. This article means educating both entrepreneurs and designers to have better communication with each other so they can work more efficiently.

Hiring Design Service That’s Worth the Money

In this era where visual design is purposeful in many ways, you can take advantage of it to boost your business by making the most use of it. From an offline or online presence, there are many opportunities for visual design to create the perfect visual identity. The way to achieve this ideal purpose is to hire a graphic design agency. Obviously, there are a few ways to optimize your collaboration with the design agency that you hire.

Master the Basic Design Terms to Enhance the Project

Not only in the fields of medicine and technology, design is also a global area with a particular community and terms. It also has a lot of confusing and complicated vocabulary. As a tech-savvy business owner, you must understand the world’s things about designs. Therefore, learn the design terms you usually hear when working on design projects.

An Efficient Way to Evaluate Design

Evaluating a design is always filled with subjectivity. What looks good to us doesn’t mean the same for others. A good design is not only pixels and colors, but also how the design conveys a message to solve a problem. This article gives you a deeper understanding of how to evaluate design.

A Guide When the Design Result Doesn’t Meet Your Expectation

POSTED IN Marketing WRITTEN BY Nay Madani DATE If you’re using a design service, you will encounter incidents where you are unsatisfied with the design result. At least you will experience this when collaborating with a designer once in your lifetime. Does that mean your design is perfect if you say it’s good? Not necessarily. […]

Why is Logo Design Expensive? You Exactly Paid for This!

POSTED IN Marketing WRITTEN BY Nay Madani DATE The presence of a logo is significant for business success, but many business owners still hesitate to invest in their logo design and wondering why logo design is expensive. When you pay for a logo, you get a company symbol that is meant to be impactful. Let’s […]

Cheap, Fast, and Good Design? Sacrifice One!

Humans want to spend minor capital but gain as much as possible. This sentence applies when business owners want a good design for their company. How can that happen? The sad thing about running projects is that business owners often undervalue a design project. Graphic designers don’t have the option to make cheap, fast, and […]

Negotiating the Design Price to Get the Best Value

POSTED IN Marketing WRITTEN BY Nay Madani DATE There are times when we have to negotiate. This phenomenon is very natural, primarily when you work with an agency or outsourced team that already has its range of services or packages. However, this event also occurs in the creative world. For example, when you are negotiating […]

Content Creation Process With Structured Workflow

POSTED IN Marketing WRITTEN BY Nay Madani DATE Do you ever feel entertained or educated by the content you find on social media? Well, that’s a content creator job! But, behind that content you often enjoy, there is an intense process to produce relevant and engaging content for the audience—from planning and idea generation to […]

Importance of Raw Logo Files for Clients

POSTED IN Marketing WRITTEN BY Nay Madani DATE Some logo design services that designers provide only give JPG/PNG results. While it may not be a problem for small businesses, but raw logo files should be considered to support their business development. Therefore, before starting a design logo project, the designer and the client must agree […]

Designers Can’t Innovate Without Ownership

POSTED IN Marketing WRITTEN BY Nay Madani DATE Everyone wants cutting-edge innovation to advance within their respective industries. However, innovation doesn’t come from a brainstorming session or even a stellar idea. It instead requires something more: a sense of ownership within the employees. They take the product personally when a sense of ownership is embedded. […]

Excellent Design Team Creates The Best Outcomes

POSTED IN Marketing WRITTEN BY Nay Madani DATE Business owners sometimes have difficulty in finding and building an excellent design team from zero. It starts with the question, “How do we build an excellent design team?” which we can’t answer in a short time. First, we must find candidates, evaluate their skills, and shape the […]

How to Choose Design Agency in 5 Ways

POSTED IN Marketing WRITTEN BY Nay Madani DATE There are so many design agencies that you can choose from to meet your design needs. However, deciding to work with one of the many agencies is tricky. You can do the following things to choose the right agency and spend less time looking through their portfolio! […]

How to Ideally Manage Creative Teams

The creative team’s job is to design campaigns and create different types of content to promote services or products. By developing fresh ideas into engaging content, the creative team can create a consistent identity for the company. The creative team requires good coordination and collaboration in carrying out their duties. A creative team has various […]

Animated Explainer Video is a Shortcut for Your Brand’s Success

Improving business performance through digital marketing requires a mature strategy. You can start by writing copy, creating design concepts, and then making videos that can contain images, text, and sound. An explainer video is one medium you can choose to communicate your brand’s message. Why explainer videos? Video is the king on today’s digital platforms. […]