Building Relationships With Audiences Through Brand Pillars
The millennium era has made many businesses expand their marketing strategies in the digital realm. Brands not only sell products but also offer brand personality to build audience trust. Therefore, business owners create brand pillars to communicate brand identity to the audience. That way, the audience can feel connected, and loyalty increases. So, let’s cover […]
Effective Design Brief Tips to Craft Your Best Visual
Have you ever used a service to create a design project? If yes, it means that you already know how to execute a project design that requires a design brief. Why is the design brief important? It helps you convey the purpose of your project and design. However, many companies, businesses, and clients still do […]
Creative Culture Defines The People In Your Business
Did you know that a good company treats its employees like humans and lets them express themselves? Therefore, your company culture must contain the freedom of expression. You can do this by building a creative culture in your business. Many companies treat their employees like robots. They work, contribute, and go home repeatedly every day. […]
Product Promotion Needs a Landing Page Design
Landing pages are not the same as websites. Usually, the landing page will appear when you click on an ad or other promotion. Then you are directed to register, buy or subscribe. The landing page is part of the website, while the website is the overall content that contains pages that contain various things and […]
Brand Identity Matter For Your Business
POSTED IN Marketing WRITTEN BY Nay Madani DATE Your brand identity will differentiate your business from other businesses. Just like personal branding, brand identity makes your business unique. That shapes people’s perceptions of the business you run to convey the company’s values. So, let’s find out more about what brand identity is! What is brand […]
Invest in Design For The Bright Future Ahead
POSTED IN Marketing WRITTEN BY Nay Madani DATE Who says that design will only damage your business? Let’s try to change your mindset as a business owner. First thing first, you should invest in design because it provides many benefits in the long run. Why is it? Design is an essential element in your brand. […]
Creative Team and Business Team Should Never Be Apart!
POSTED IN Marketing WRITTEN BY Nay Madani DATE Have you maximized your potential between your creative team and business team? As a business owner, you must invite both teams to collaborate. If the collaboration between them is successful, the value of your product and brand will increase. Then, you will also grow the audience’s trust […]
How is The Career Path of A Graphic Designer?
POSTED IN Marketing WRITTEN BY Nay Madani DATE Many people still have doubts about a graphic design career. They also wondered, “What do you want to be studying graphic design for?” and many more questions that belittle designers. Yet, at the same time, a graphic designer career path has bright prospects if you pursue it. […]
Video Marketing Essentials To Boost Your Business
You’re here because now you understand how important video marketing is. Brands can no longer get by with just written and visual content. Meanwhile, the audience is constantly exposed to live streaming, interactive 360-degree videos, and augmented reality. They find them more exciting and engaging. So throughout the world, brands are investing in the production […]
How Visual Strategy Can Boost Your Revenue
POSTED IN Marketing WRITTEN BY Nay Madani DATE An intelligent brand has a clear visual identity according to brand guidelines to build visual strategy. The visual elements should express your brand’s purpose, values , and characteristics. But how can a brand’s visual identity increase revenue? Visual strategy is the answer! Let’s look at what strategic […]
Brand Refreshment and Rebranding, Are Those Different?
POSTED IN Marketing WRITTEN BY Nay Madani DATE Do you know that brand updates use many terms in some aspects of the business? For example, we will face the terms brand refreshment and rebranding when talking about a company. These terms have become marketing buzzwords in recent years without a clear definition. Meanwhile, a company’s […]
Tips for Effective Design Feedback
POSTED IN Marketing WRITTEN BY Nay Madani DATE Providing feedback is one of the most critical parts of any design process. Receiving and giving design feedback can improve collaboration with other designers and clients. However, if it is not without proper delivery, it will be a big trap that will affect the final result. Therefore, […]
Copywriting & Graphic Design: Sweet Collaboration
POSTED IN Marketing WRITTEN BY Nay Madani DATE Copywriting and graphic design collaborations often lead to debates about who started first, copywriting or graphic design? The two are interrelated. However, the answer to that question is neither. Let’s discuss further how copywriting and graphic design are two things that should go hand in hand. Copywriting […]
How Our Brain Works When We See Visual Content
POSTED IN Marketing WRITTEN BY Nay Madani DATE We often read articles saying that humans are visual creatures. It’s because we mostly see graphical images and other visible things with our eyes. But do you know the essence of visual content in a branding process? As a business owner and graphic designer, exposing your brand […]
Escalate The Visual Identity for Your Business Branding
POSTED IN Marketing WRITTEN BY Nay Madani DATE Have you seen a color, text, or image and immediately thought of a brand’s visual identity? We always remember the characteristics that we see from a brand subconsciously. The images, colors, and writings will associate our memories with the brands we’ve seen. This phenomenon occurs when a […]
Redefining The Future with Design
Nice Design Conference 2022 by Nice To Meet You Studio 20-21 August 2022 Background Story At the beginning of the pandemic in March 2020, the surge in design needs was increasingly evident. Hiring an in-house designer was very costly and time-consuming. Many were cash strapped, growing frustrated, and wanted their designs done fast. Therefore, we […]
Why is Web Design Essential for Business?
POSTED IN Marketing WRITTEN BY Nay Madani DATE The website is one of the gateways for potential customers to get to know your product more deeply. Therefore, your website must reflect your company’s image and be by the target audience and business goals. An attractive web design will make the product or service you sell […]
Follow The Design Principles to Create a Captivating Visual
POSTED IN Marketing WRITTEN BY Nay Madani DATE Becoming a designer is not easy. Designers must be able to portray the target audience’s desires, and the design should evolve by following the design principles. There are guidelines for creating a captivating visual. You have to follow the principles and essential design elements to create harmony. […]
Different Types of Graphic Design World
Graphic designers aim to communicate ideas or concepts through visual elements, combining creativity and strategy. But even so, industry changes have developed and made graphic designers of many types. Knowing the types of graphic design is crucial because we all know that not all are the same. 5 types of graphic designs The emergence of […]
Do You Feel Emotional When Looking at a Design?
Think again about the time you saw a picture or a visual image. Have you ever felt something when you saw that picture? Sad? Angry? Did you feel happy? That is how an emotional design works. As it turns out, a visual can convey a million emotions and feelings. Like when you see a picture […]