AI and the Creative Industry: A Raw Perspective for the Next 5 Years
AI is no longer futuristic tech. It’s here, it’s now, and it’s already shaking up how creatives work.
6 Ways a Mascot Makes Your Brand Story Powerful
POSTED IN Design WRITTEN BY Handoko Lun DATE A mascot is more than just a cute face; it’s a strong tool that helps tell your brand’s story and connects with people. Aside from a catchy slogan or a sleek logo, a friendly face is often the key to get your brand noticed. The main idea […]
Brand Personality untuk Memanusiakan Brand
Tidak cukup dengan visual identity saja, brand personality yang kuat dan sesuai juga perlu untuk membawakan berbagai keunggulan kompetitif.
Kiat-Kiat Praktik Inclusive Marketing
Inclusive marketing adalah strategi penting untuk bisnismu. Namun, praktik inclusive marketing seperti apa yang bisa diterapkan?
Terapkan 3 Strategi Branding Framework Demi Bisnis yang Maksimal
POSTED IN Marketing WRITTEN BY Nay Madani DATE Ada sebuah ungkapan yang pernah mengatakan, hanya ikan mati dan sampah yang mengikuti arus, sama halnya dengan strategi framework. Dengan mengangkat analogi ini, sebuah brand penting untuk memiliki strategi framework di era kompetisi bisnis yang semakin ketat dan cepat berubah. Brand yang berhasil dalam memenangkan hati konsumen […]
Membentuk Perilaku Konsumen Melalui Iklan Inklusif
Bagaimana autentisitas suatu brand dapat menjadi kunci dalam membentuk perilaku konsumen melalui iklan yang inklusif dan relevan?
Strategi Inclusive Marketing Punya Pengaruh untuk Bisnismu
Di era digital ini, pemahaman akan keberagaman dan inklusivitas sangat penting dalam menentukan keberhasilan sebuah bisnis. Kami yakin bahwa dengan berkolaborasi, kita dapat membuat kampanye strategi inclusive marketing yang mencerminkan keberagaman dan menjangkau seluruh audiens dengan tepat sasaran.
Mengelola Media Sosial Memang Sulit, Tapi Tetap Bisa Profit
POSTED IN Marketing WRITTEN BY Nay Madani DATE Di era yang serba modern ini, semua orang terhubung melalui media sosial. Namun, banyak brand yang belum menyadari bahwa kita dapat mengais profit dari media sosial. Hal ini disebabkan masih banyak yang belum mengetahui bagaimana cara mengelola media sosial dengan baik dan benar agar hasilnya optimal. Tapi […]
Mengapa Semua Brand Perlu Visual yang Konsisten?
POSTED IN Marketing WRITTEN BY Nay Madani DATE Salah satu fenomena yang membuktikan bahwa brand-mu sukses adalah ketika dikenali oleh khalayak. Saat brand-mu sudah melekat di benak dan pikiran mereka, maka dapat dipastikan itu akan menjadi satu-satunya yang dipercaya masyarakat. Bagaimana cara melakukannya? Poin ini hanya bisa dicapai dengan mewujudkan visual yang konsisten di semua […]
Content Pillars are the Foundation of Your Instagram Posts
POSTED IN Marketing WRITTEN BY Nay Madani DATE In the digital and social media world, there are numerous ways to optimize Instagram. For example, many brands create content pillars and hashtags or utilize the app’s features to boost engagement. But you need to know that optimizing Instagram is very important. Hootsuite mentioned that Instagram has […]
Optimize Your Instagram to Expose Your Brand
POSTED IN Marketing WRITTEN BY Nay Madani DATE Is there a business that still doesn’t use Instagram? If your company hasn’t yet, it’s time for you to optimize your Instagram to get the audience’s trust. Instagram as a social media is one of the brand faces that you must decorate. From a good Instagram appearance, […]
An Efficient Way to Evaluate Design
Evaluating a design is always filled with subjectivity. What looks good to us doesn’t mean the same for others. A good design is not only pixels and colors, but also how the design conveys a message to solve a problem. This article gives you a deeper understanding of how to evaluate design.
Content Creation Process With Structured Workflow
POSTED IN Marketing WRITTEN BY Nay Madani DATE Do you ever feel entertained or educated by the content you find on social media? Well, that’s a content creator job! But, behind that content you often enjoy, there is an intense process to produce relevant and engaging content for the audience—from planning and idea generation to […]
Excellent Design Team Creates The Best Outcomes
POSTED IN Marketing WRITTEN BY Nay Madani DATE Business owners sometimes have difficulty in finding and building an excellent design team from zero. It starts with the question, “How do we build an excellent design team?” which we can’t answer in a short time. First, we must find candidates, evaluate their skills, and shape the […]
Creative Team and Business Team Should Never Be Apart!
POSTED IN Marketing WRITTEN BY Nay Madani DATE Have you maximized your potential between your creative team and business team? As a business owner, you must invite both teams to collaborate. If the collaboration between them is successful, the value of your product and brand will increase. Then, you will also grow the audience’s trust […]
Video Marketing Essentials To Boost Your Business
You’re here because now you understand how important video marketing is. Brands can no longer get by with just written and visual content. Meanwhile, the audience is constantly exposed to live streaming, interactive 360-degree videos, and augmented reality. They find them more exciting and engaging. So throughout the world, brands are investing in the production […]
Menerapkan Strategi Content Marketing
POSTED IN Marketing WRITTEN BY Nay Madani DATE Sederhana, tapi kompleks. Content marketing jadi salah satu aspek penting dalam bisnis yang memerlukan banyak uji coba. “70% marketer berinvestasi pada konten.” — HubSpot, 2020 Content marketing adalah strategi mendistribusikan konten yang relevan dan bernilai untuk audiens yang spesifik. Cakupan konten untuk marketing memang sangat luas. Mulai dari […]